The Way to a Man's Healthy Heart is Through His Beer
I was at the Indianapolis Motor Speedway Friday for Carb Day, which included a concert by Kid Rock. I've never seen so much beer in my life, and that's saying something. But most of it was light beer. So people drinking profusely are also thinking about their health!
With that in mind, it's not completely far-fetched that a company has now come out with a light beer being promoted as "heart healthy." The Heart Start Premium Light Beer is being imported from Canada by Nautilus Mineral Waters of America -- wait... Canada? America? I'm confused.
The product is being introduced by Growth Capital Group, which claims the beer lowers cholesterol by adding 1 gram of barley beta glucan and 1 gram of plant sterols per 12-ounce beer. Beverage Marketing USA President Richard Davis says, "We are confident that the Heart Start beer will provide consumers with a truly extraordinary and beneficial brew that can help promote good cardiovascular health."
No word on how the beer actually tastes. But before you skip the treadmill and reach for a heart-healthy life via a cold one, the fine print at the bottom of the press release cautions: "These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."
